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How Color can Affect the Overall Success of your Website

Wondering what colors you should use for your website? Psychology may hold the solution! Believe it or not, webdesign and color psychology have to be taken into consideration when you would like to develop a web site that hooks your customer’s attention and makes them want to buy from you.

To design an effective and professional-looking website, your colors need to go with one another, as well as be comfortable and simple to read. But they must also be selected according to their psychological effects. Colors generate emotional responses in individuals, so much more than words do. They convey an explicit, nearly immediate non-verbal message regarding your organization, and have a large subconscious impact on whether or not visitors to your web site will decide to buy from you.

Colors are typically split into three ‘temperatures’. Warm colors, like reds, oranges and yellows, seem exciting and bold. Unless your company message is all about energy and power, warm colors should not be the primary color palette for your website. Cool shades, like blues, greens, magentas and violets, are comforting, restful and tend to create a calm feeling. You can use these colors extensively throughout your website. Neutral tones, like blacks, whites and grays, harmonize with either warm or cool colors and are just right to use as backgrounds.

Don’t beat yourself up if you can’t make a decision on a color scheme.  Just get the experts in.  For instance Birmingham graphic design company, Bird and Co, will be pleased to advise you on creating just the right color schemes for your site.

The simplest means to settle on a color palette for your website is to think about the emotion you wish your site visitors to feel when they hit your home page. What notion would you like them to have of your brand? What actions do you want them to take? This webdesign and color psychology guide will help you whittle down your choices:

Neutral Colors
White: clean, revitalizing, authentic, up to date
Black: elegance, authority, subtle, ageless
Gray: authority, institution, conventional, sensible
Brown: effectual, rich, helpful, natural

Warm Shades
Red: passion, might, assertive, pleasure
Orange: gratification, vivacious, playful, jovial
Yellow: lucky, rational, warm, desirous

Cool Tones
Blue: conviction, refuge, economic responsibility, steadfastness
Green: assets, standing, environmental, progress
Purple: upscale, arty, psychic, luxury

For your color palette to work, it should be balanced and harmonious. If you have too many colors, it looks confusing and disorganized…and too few looks unexciting. Select a pair of or three main colors for your website, and then compliment them with totally different shades of those colors. Keep in mind that, overall, the best color scheme for reading on-line is black text on a white background.

When you put webdesign and color psychology to work together, you have a much better chance of building a website that not only supports your brand and impresses your visitors, but encourages them to take action.

Maya Said and the Ya Amar Dance Company “Birds in Fusion”